Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Thursday, April 12, 2012

The Offensive Internet: Speech, Privacy, and Reputation

The Offensive Internet
The Offensive Internet: Speech, Privacy, and Reputation
by Saul Levmore, Martha C. Nussbaum
4.0 out of 5 stars(4)
Publication Date: May 7, 2012

Buy new: $18.95 $12.89

(Visit the Hot New Releases in Intellectual Property list for authoritative information on this product's current rank.)

Review & Description

The Internet has been romanticized as a zone of freedom. The alluring combination of sophisticated technology with low barriers to entry and instantaneous outreach to millions of users has mesmerized libertarians and communitarians alike. Lawmakers have joined the celebration, passing the Communications Decency Act, which enables Internet Service Providers to allow unregulated discourse without danger of liability, all in the name of enhancing freedom of speech. But an unregulated Internet is a breeding ground for offensive conduct.

At last we have a book that begins to focus on abuses made possible by anonymity, freedom from liability, and lack of oversight. The distinguished scholars assembled in this volume, drawn from law and philosophy, connect the absence of legal oversight with harassment and discrimination. Questioning the simplistic notion that abusive speech and mobocracy are the inevitable outcomes of new technology, they argue that current misuse is the outgrowth of social, technological, and legal choices. Seeing this clearly will help us to be better informed about our options.

In a field still dominated by a frontier perspective, this book has the potential to be a real game changer. Armed with example after example of harassment in Internet chat rooms and forums, the authors detail some of the vile and hateful speech that the current combination of law and technology has bred. The facts are then treated to analysis and policy prescriptions. Read this book and you will never again see the Internet through rose-colored glasses.

(20110115)

Product Details

  • Amazon Sales Rank: #209404 in Books
  • Published on: 2012-05-07
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 312 pages

Click Check Price & More Reviews At Amazon

Thursday, April 5, 2012

The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)

The Idea Writers
The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age)
Teressa Iezzi (Author)
4.7 out of 5 stars(10)

Download: $9.99
190 used & new from $9.99

(Visit the Best Sellers in Intellectual Property list for authoritative information on this product's current rank.)

Review & Description

This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business.
A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twitter feed, creating a mobile app or an interactive installation or, yes, writing a headline or a TV script.

While the best copywriters have always been brand storytellers, now that story can play out anywhere. The digital revolution put control in the hands of the people - the audience - now no longer just consumers, but active participants in a brand's story.
The art and science of advertising has gone from creating one-way messages to engaging audiences in ongoing conversations.
A new ad landscape means new opportunities for writers who now have the incredible opportunity to push brand narrative to places it's never been before and to actually create something so useful or entertaining that it generates its own audience. It also means that many of the rules of the past - while exceedingly worthy of study - are insufficient to guide the modern copywriter. Co-published with AdvertisingAge, The Idea Writers outlines the changing landscape of the advertising industry while providing useful how-to advice.

Filled with interviews from top creatives including:
Greg Hahn, Nick Law, Jeff Benjamin, Tim Delaney, Rei Inamoto, Lee Clow, Steve Simpson, Rick Condos, David Droga, Gerry Graf, Ty Montague, Calle and Pelle Sjonell, PJ Pereira, David Abbott and many more!

Product Details

  • Amazon Sales Rank: #31858 in eBooks
  • Published on: 2010-12-07
  • Released on: 2010-12-07
  • Format: Kindle eBook
  • Number of items: 1

Click Check Price & More Reviews At Amazon